Business entities, the size notwithstanding, have established successful marketing strategies that resulted into a more effective lead generation. For the neophytes and small-scale firms, business-to-business (B2B) lead generation through telemarketing is utmost the best method to market products and services.
Success in lead generation is not without difficulty, even double for small firms. The best that these companies have are small and tight budgets with a modest quantity and quality of resources, both materials and humans. Competing with the business leaders seems to be a tough call.
However, the smartest way to keep the sales pipeline flowing is an effective sales and marketing technique. Of all the options to choose from, B2B lead generation stands to be the greatest help small firms have.
Beefing up an efficient and effective B2B lead generation requires constant practice of three essential requisites. These include a.) identifying what leads are qualified b.) targeting exact audience and c.) lead nurturing.
Knowing what direction a company is heading for will be a guide in reaching its goals. This turned out to be one concept several firms missed or ignored. In generating leads, it is crucial to know what type of prospects the company is looking for.
Targeting these prospects through different mediums such as cold-calling or tele-prospecting, comes after. Attributes of reach and response efficiency should be present in the medium/s to be used in targeting sales leads. The faster, the better.
Lead nurturing, on the other hand, is the main determinant whether these prospects will be sales-ready. A firm which ignores prospects loses them right away. To a company that tirelessly keep its qualified leads taken care of will going to smell success.
Big things come from small one. A small-scale company can be a business giant. B2B lead generation will be a great instrument to make this a possibility.
Tuesday, November 30, 2010
Thursday, November 25, 2010
Tips to Ensure Your Telesales Plan Would Run Successfully
With the recent rise in technology, companies and businesses alike are trying their best to adapt and keep up with the current trends in selling their products and services. Most of these companies do not know that one of the most effective ways to sell their goods is still through telesales. This is because with telesales, the sales representative and their sales lead will have a direct conversation with each other and it would be easier for the representative to sell through the telephone because they can relay messages at a much clearer and quicker pace.
But before starting off with the telesales campaign, you should first and foremost develop a specific plan. Always forecast the results of your campaign and always take into account all known variables that would affect your overall results. To start, identify how selling through the telephone can affect your company and cite the pros and cons of your campaign.
After you have developed your marketing plans and goals, it's now time to test it out. You can test out your campaign by outsourcing towards a different company that can handle phone selling for you. If the result from the other company has been proved very promising for the growth of your company, you now have the decision to either continue to outsource your services or withdraw your services from that company and start selling through the phone within the walls of your company.
These tips would give you a good kick start in your telephone sales campaign. Once you get the hang of selling through the telephone, no doubt that your company's rate of income will shoot straight up.
But before starting off with the telesales campaign, you should first and foremost develop a specific plan. Always forecast the results of your campaign and always take into account all known variables that would affect your overall results. To start, identify how selling through the telephone can affect your company and cite the pros and cons of your campaign.
After you have developed your marketing plans and goals, it's now time to test it out. You can test out your campaign by outsourcing towards a different company that can handle phone selling for you. If the result from the other company has been proved very promising for the growth of your company, you now have the decision to either continue to outsource your services or withdraw your services from that company and start selling through the phone within the walls of your company.
These tips would give you a good kick start in your telephone sales campaign. Once you get the hang of selling through the telephone, no doubt that your company's rate of income will shoot straight up.
Thursday, November 18, 2010
Advantages of a Telemarketing Company with Multilingual Support
With the current rise in telemarketing trends, a company needs to keep up with the competition in order to stay in the loop. Not only does the company need to keep up with the latest business trends but the telemarketers within the company need to keep up as well. One way to keep up with the trends is to provide multilingual support to international customers.
Think about it, if a company would only provide support and services to those who would know their local dialect then possibility of business growth would be halted. With multilingual support, a company would be able to contact possible customers from all over the world. For example, a call center agent from America would call clients from China because that American agent knows the Chinese language. If a company would engage in telemarketing services that would provide multilingual support then the possibilities for business growth would be endless.
Usually, companies and business firms alike would engage in business transactions from other countries in order to get goods and services at much lower costs. With multilingual support, the language barrier between countries would be thinned out and can even be breached. With businesses today continuously trying to find better and cost efficient ways in order to solve their problems, they should start training their employees with multilingual support especially the ones that keep up with company relations. This is most especially true to telemarketing companies that want to locate more qualified leads and potential clients.
Think about it, if a company would only provide support and services to those who would know their local dialect then possibility of business growth would be halted. With multilingual support, a company would be able to contact possible customers from all over the world. For example, a call center agent from America would call clients from China because that American agent knows the Chinese language. If a company would engage in telemarketing services that would provide multilingual support then the possibilities for business growth would be endless.
Usually, companies and business firms alike would engage in business transactions from other countries in order to get goods and services at much lower costs. With multilingual support, the language barrier between countries would be thinned out and can even be breached. With businesses today continuously trying to find better and cost efficient ways in order to solve their problems, they should start training their employees with multilingual support especially the ones that keep up with company relations. This is most especially true to telemarketing companies that want to locate more qualified leads and potential clients.
Sunday, November 14, 2010
Boost Your Software Sales Leads with Telemarketing
One thing that I always find very inconvenient with software products and services is this: it loses its value pretty fast. That’s why if you are in the software industry, it pays to know what tools can be used to promote your products well. Among the myriad of high-tech strategies that can be used, one method stands out: telemarketing.
Yes, you heard me right. This old-fashioned marketing strategy is fast becoming the strongest tool available in the software industry. It can get the most number of customers with the least cost. Plus, its operations can be easily measured in terms of performance. Professional telemarketers can promote products better than a TV commercial, answer customer questions and concerns, get feedback from users of the software products fast, and perform a multitude of other tasks that is not possible with other methods.
Software leads are pretty hard to obtain, that’s why software telemarketing is constantly employed to generate them. This is because sales and closed deals are dependent on obtaining good quality leads. And telemarketing services providers take pride in saying that they can get that particular job done in the shortest possible time.
That’s good news for software companies, since they need to get their wares off the shelf fast. The sooner they can be sold, the better the chances of earning good revenue. I’m sure you want to have that, too. If that’s the case, then perhaps it’s time for you to experience the telemarketing advantage. It’s an opportunity you shouldn’t miss.
Yes, you heard me right. This old-fashioned marketing strategy is fast becoming the strongest tool available in the software industry. It can get the most number of customers with the least cost. Plus, its operations can be easily measured in terms of performance. Professional telemarketers can promote products better than a TV commercial, answer customer questions and concerns, get feedback from users of the software products fast, and perform a multitude of other tasks that is not possible with other methods.
Software leads are pretty hard to obtain, that’s why software telemarketing is constantly employed to generate them. This is because sales and closed deals are dependent on obtaining good quality leads. And telemarketing services providers take pride in saying that they can get that particular job done in the shortest possible time.
That’s good news for software companies, since they need to get their wares off the shelf fast. The sooner they can be sold, the better the chances of earning good revenue. I’m sure you want to have that, too. If that’s the case, then perhaps it’s time for you to experience the telemarketing advantage. It’s an opportunity you shouldn’t miss.
Tuesday, November 9, 2010
Happy Smiles Lead to Happy Customers
One reason why telemarketers from call centers worldwide do not reach their sales quota is because they don't sound interesting over the phone. Most people would want to talk to someone who can sound interesting and appealing. This is to let customers know that the telemarketer knows what they are selling and know that it is the right product or service that their customers need.
From the start of the call, professional telemarketers should sound interested at the same time keeping a level of professionalism over the phone. If the tone and speech of the telesales agent would be appealing, then that agent is off to a running start to a sale, but when they sound hesitant the customer would most probably give a reason to not buy their product and hang up the phone.
Take for example these two opening scripts:
“Hello John! This is Katie calling from----We met last month during that press conference, how are things going? You said that you were interested in purchasing one of our products because of---- In actuality, we are now offering----”
or this one,
“Hello John, this is Katie from---- We are offering a new product called---- and we would like to know if you are interested in purchasing it or some of our products... ?”
In these examples, we can see that the first opening script would be the most effective than the second one since the first one lets the customer know that the agent is interested in the conversation rather than immediately trying to close the sale. When phone relationships are built from telemarketer to agent, chances are the phone call will end in a sale thus letting the business gain more profit.
Thursday, November 4, 2010
Telemarketing and Telesales - Which is Which?
Telemarketing and telesales are two words that are commonly used today. Although there are similarities between the two, what they represent can be different. A lot of people use both words in different scenarios but not all people really know what these two words mean.
Most business firms today use the term telemarketing whenever a phone call is issued to prospect clients. This includes the advertising of their products and services as well as letting their customer purchase them over the phone.
When properly used, telemarketing and telesales mean two different things. When we say telemarketing, it is a service that is used to generate customer feedback, generates interests and opportunities by the use of advertising, provides qualified leads, and generates and finalizes appointments by the use of the telephone. Whereas telesales only means that it is a service that tries to persuade and sell products and services by the use of the telephone.
To make a brief description, telemarketing creates sales leads, prospects for businesses, and creates an advertising campaign. After telemarketing is done, telesales can be used to make those opportunities into profit and sales for a business firm.
Aside from telemarketing and telesales to be different by meaning, how they are to be used are also different. Telemarketing agents are people who are good at attracting probable customers but may lack in closing a sale. Telesales agents are those who are readily skilled and talented on how to close a sale. With these descriptions, the reason why people get confused on what word to use is because telemarketing and telesales always work closely together.
Most business firms today use the term telemarketing whenever a phone call is issued to prospect clients. This includes the advertising of their products and services as well as letting their customer purchase them over the phone.
When properly used, telemarketing and telesales mean two different things. When we say telemarketing, it is a service that is used to generate customer feedback, generates interests and opportunities by the use of advertising, provides qualified leads, and generates and finalizes appointments by the use of the telephone. Whereas telesales only means that it is a service that tries to persuade and sell products and services by the use of the telephone.
To make a brief description, telemarketing creates sales leads, prospects for businesses, and creates an advertising campaign. After telemarketing is done, telesales can be used to make those opportunities into profit and sales for a business firm.
Aside from telemarketing and telesales to be different by meaning, how they are to be used are also different. Telemarketing agents are people who are good at attracting probable customers but may lack in closing a sale. Telesales agents are those who are readily skilled and talented on how to close a sale. With these descriptions, the reason why people get confused on what word to use is because telemarketing and telesales always work closely together.
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