How To Achieve Outbound Telemarketing Success

Outbound telemarketing process is the professional use of the telephone to generate sales and advertise a company's product or service. Virtually all types of businesses today either have their own telephone marketing teams or outsource outbound cold-calling services to third party telemarketing firms.

Outbound cold-calling is a job that requires professional teleselling skills, patience and persistence. Below are some of the ways to achieve outbound telemarketing success:

1. Always maintain a prospective attitude. Be positive and optimistic each calling day. The job requires you to befriend the telephone, so spend as much time with it as you can to increase your opportunities for finding new business. Be confident (but not overly) in all your calls.
2. Before you are able to speak with the decision maker, you must first get past the receptionist or the gatekeeper. Gatekeepers, as most salespeople say, are necessary evils in the world of business. They may pose challenges to your cold-calling job, but they are not the enemies. Being polite and friendly when talking to them usually works, and if you ask them for help in directing you to the right person, they usually do.
3. Make sure to speak and close sales with and only with decision makers no matter what size the business is. Conduct your product discussions and negotiations with only them and not anyone else in order to avoid wasting time. For SMEs, it is common that the person who decides is the owner.
4. Be careful what you tell your prospects or customers. Do not mislead them or confuse them with pricing and offers. If you promise to give them discounts or freebies, make sure you are true to your word. Misleading statements or misrepresentation is a no-no in the telemarketing industry because it negatively impacts the way customers or prospects perceive the company you are calling for.
5. Telemarketing or cold-calling is your job, and you should always be prospecting. In each call, your main purpose is to make the customers or prospects see the value in your offer. The more people you speak with, the better your chances are at making a sale or scheduling an appointment. Perform timely follow-up calls so as not to waste business opportunities.

Telemarketing is not for everyone. If you really have the knack for telephone sales and you possess the skills it requires, then you have a great chance of succeeding. Do not involve yourself in it half-heartedly or just because the pay is good. Like any other job, you can perform better if you like and love what you do.

Telemarketing for Immediate Customers’ Feedback

Telemarketing is the most interactive marketing medium available. Telemarketing offers you an immediate feedback and poses limelight of purchasing decisions of customers. This response eventually aids you to respond to the market needs. You stay ahead of the competitors and a lot step further to fulfill the needs and expectation of customers.

Telemarketing provides you with immediate feedback and valuable information that can quickly be analyzed. Consistently outperforms all others of marketing media, telemarketing is the most powerful and multi-billion marketing tool. It should be a part of your marketing strategy.

Increase Your Telemarketing Sales

For a business to survive, generating sales is very important. To increase number of their sales, companies utilizes telemarketing and telemarketing lead generation as techniques. Above all of these, cutting back customers rejection and increasing sales number through telemarketing is the main goal.

Here’s my quick guide to help increase telemarketing sales:

• Know your customer first - Find out much information about your client as possible. You should not jump immediately with a sales pitch. Start it by initiating open-ended questions to evaluate what kind of products or services they are looking for.

• Promote your product - Speak about your products’ benefit. Generating interest with your own product attracts customers’ interest.

• Describe your product in a detailed way – Keeping things straight and simple will help customers visualize using the product. Avoid being overly technical.

• Have a personalized sales pitch – Use customers’ name in the entire conversation. Avoid setting strict questions. Keep the conversation casual as much as possible.

• Start from the top – Offer the most expensive services first. If the customer refuses to it, don’t be discouraged. Work down your way to offer lower cost options. Avoid pushy and threatening statements. Don’t cross the line.

• Seal the deal with a commitment. If the customer asks for a call back in a specific date and time, take note of it. Don’t just assume. Customers like it when you listen to their instructions and follow what they want.

Outsourcing a Call Center is Cost-Effective

In today’s competition, a company needs to advance in all of its aspects. It is essential to maintain cost-effective services that can help in the functioning of the entire network with the limited resources. A call center provides a set of business services that add to the value of your organization while reducing costs. Now, call center outsourcing helps small, large and medium sized businesses to function effectively.

Call center outsourcing becomes a helpful way to generate revenue and customers. It forms to be a great support for the current customers. Many companies outsource all their service center requirements, not only because of lower costs and better management but also because of the specialized professional help that they can get.

A company that seeks out for the essential BPO services gets a break from their spending. Without spending much time on their non-core activities, its time to acquire services that give best returns on your investment. Your company will be able to improve the customer support, reduce costs and maximize total profits by outsourcing the call center services.

Call center services include: A great variety of services that a business can benefit from. These include the professional outbound services, inbound call center, telemarketing, technical support, order taking, consulting services and back office. These services are specially customized to respond to your business needs. You can modify your call center into a special cost center. Your company can use the great deal of customers as an opportunity to increase sales through proper utilization and understanding of available technology, needs and fashion of customers.

Today, call center outsourcing remains the most practical means to ensure good service. It reduces operating costs of the call center. By outsourcing functions as offered by the contact center firms will be able to improve upon the productivity. Service time and the area to focus on the core activities are maximized. It is your job to filter through the huge numbers of outsourcing call center units to get the business contract that can give you best service and results.

Most customer service centers are recognized to earn trust so as to compete with your competitors. Taking specialist help with prove to be beneficial in your business and in earning the trust of your customers. Earn the trust of your customers in carrying quality services like help desk, technical support, outbound telemarketing, back office, etc.