Sunday, March 27, 2011

The Many Uses Of B2B Telemarketing

Companies do not just only benefit from B2B telemarketing through cold-calling services. There is a roster of other activities that they can engage in and at the same time benefit themselves. This set of services truly erases the misconception that telemarketing is only limited to teleprospecting and appointment setting. There are a lot of other ways to make use of this instrument. Well, I bet some would want to avail if they need and have the budget enough to afford it.

Here are some of the other ways to use B2B telemarketing:

• Database cleaning. Do you have a list of existing customers that needs updating? Well, the best thing to do is to clean and update these contacts to continue direct communication with them. Through the aid of the telephone, your clients will be easily reached and in a short span of time, your partner will hand to you a fresh business database.

• Making follow-ups. B2B telemarketing is a good way to make follow-throughs for a direct mail or email campaign. Who knows if the prospects are interested on what you are offering and are just waiting for you to make a call? Telemarketing is a great way to prevent opportunities from slipping away.

• Market surveys. There is no other way to determine the interest level of customers for new products or changes in existing products than by making phone calls. It is not only efficient but it is also delivers quick results.

• Invitations. Are you planning for a trade show or a conference with your existing or potential customers as your guests? Then, the easiest, fastest and cheapest way to invite is through telemarketing.

The services of a B2B call center do not only revolve in lead generation or appointment setting. You can utilize this effective instrument for some other purposes. So, if you plan to outsource or are outsourcing telemarketing services, feel free to ask for additional services mentioned above.

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