Sunday, May 30, 2010

Increase Your Telemarketing Sales

For a business to survive, generating sales is very important. To increase number of their sales, companies utilizes telemarketing and telemarketing lead generation as techniques. Above all of these, cutting back customers rejection and increasing sales number through telemarketing is the main goal.

Here’s my quick guide to help increase telemarketing sales:

Know your customer first - Find out much information about your client as possible. You should not jump immediately with a sales pitch. Start it by initiating open-ended questions to evaluate what kind of products or services they are looking for.

Promote your product - Speak about your products’ benefit. Generating interest with your own product attracts customers’ interest.

Describe your product in a detailed way – Keeping things straight and simple will help customers visualize using the product. Avoid being overly technical.

Have a personalized sales pitch – Use customers’ name in the entire conversation. Avoid setting strict questions. Keep the conversation casual as much as possible.

Start from the top – Offer the most expensive services first. If the customer refuses to it, don’t be discouraged. Work down your way to offer lower cost options. Avoid pushy and threatening statements. Don’t cross the line.

Seal the deal with a commitment. If the customer asks for a call back in a specific date and time, take note of it. Don’t just assume. Customers like it when you listen to their instructions and follow what they want.

Monday, May 17, 2010

Outsourcing a Call Center is Cost-Effective

In today’s competition, a company needs to advance in all of its aspects. It is essential to maintain cost-effective services that can help in the functioning of the entire network with the limited resources. A call center provides a set of business services that add to the value of your organization while reducing costs. Now, call center outsourcing helps small, large and medium sized businesses to function effectively.

Call center outsourcing
becomes a helpful way to generate revenue and customers. It forms to be a great support for the current customers. Many companies outsource all their service center requirements, not only because of lower costs and better management but also because of the specialized professional help that they can get.

A company that seeks out for the essential BPO services gets a break from their spending. Without spending much time on their non-core activities, its time to acquire services that give best returns on your investment. Your company will be able to improve the customer support, reduce costs and maximize total profits by outsourcing the call center services.

Call center services include: A great variety of services that a business can benefit from. These include the professional outbound services, inbound call center, telemarketing, technical support, order taking, consulting services and back office. These services are specially customized to respond to your business needs. You can modify your call center into a special cost center. Your company can use the great deal of customers as an opportunity to increase sales through proper utilization and understanding of available technology, needs and fashion of customers.

Today, call center outsourcing remains the most practical means to ensure good service. It reduces operating costs of the call center. By outsourcing functions as offered by the contact center firms will be able to improve upon the productivity. Service time and the area to focus on the core activities are maximized. It is your job to filter through the huge numbers of outsourcing call center units to get the business contract that can give you best service and results.

Most customer service centers are recognized to earn trust so as to compete with your competitors. Taking specialist help with prove to be beneficial in your business and in earning the trust of your customers. Earn the trust of your customers in carrying quality services like help desk, technical support, outbound telemarketing, back office, etc.

Wednesday, May 12, 2010

Understanding the Nature of Telemarketing

Being a direct marketing strategy, telemarketing helps network sales associates and potential clients, your business with other businesses and the like. There are ways by which you can establish and retain clients through telemarketing. You will always want to make your customers loyal, so you need to be memorable. Whether your telemarketing is for outbound or inbound calls, lead generation or sales, here are various ways to apply marketing methods to meet your telemarketing needs:

First, be involved with your customers by knowing how they take their calls. If they answer by giving their first or last name, address them as they introduced themselves. Second, acknowledge the name they give. Always address them with their last name to sound professionally. Third, make them remember you in a positive note. Many telemarketing sales are not made from the first call, so make sure that you will give them a return or callback number including the area code. Repeat the number twice if said unclearly. Do not hard sell. Simply give your customers reasons to purchase your product immediately. Understand what your customers need and provide them. If you can not meet what they need, refer to those who can help them. Always give them truthful messages. If they can trust you then they will on coming back.

Try to have these ideas for negotiating and establishing a relationship with your customers. Take them to identify shortcomings in their plans provide and it with the quality of your product and service. Give them the quality service that they may remember you always.

Outsourcing to a call center company can help you with your telemarketing needs. Call center companies provides professionally- trained staff to handle your telemarketing campaign. Thus, you and your company are assured with quality service and customer satisfaction.

Tuesday, May 4, 2010

Outsourcing Telemarketing Service for Lead Generation

Lead Generation expands company’s market share by reaching the high-level decision makers within its target industry. Most Lead specialists are skilled in identifying prospects’ needs. They also inspire the prospect’s executives to hire telemarketing call centers to produce qualified leads and to set appointments. Outsourcing the lead process increases the company’s sales and revenues while cost is reduced. Outsourced Lead Generation eliminates a challenging management process. Telemarketing call centers add sales orientation policies to get benefits from the market. If market trends shift and changes in the global market, lead generation should be done continuously.

Lead Generation includes process of finding prospective customers, generation of leads list and the launch of a calling campaign. Here are few steps for you to generate leads:

First, set criteria to identify the prospect which a client wants to have a negotiation with. Criteria can be good points for it guides you to go exactly where you should. However, a client’s criteria must not be too specific or too general to give space to the changing market trend.

Second, your marketing representative must know his or her lead source. He must identify lead sources to use them efficiently and effectively. Build leads regularly and update them continuously.

Third, if you hire your own lead callers, you should train your staff on phone etiquette. They should know how to identify prospects, questions and issues about your service. You must also establish a workplace exclusively for the lead generation telemarketers. To have a good sales script that can guide telemarketers is also needed.

Fourth, if you engage with your own lead generation campaign, make sure to have your own automated responder, like Live Chat, wherein customers can leave inquiries when you are not around to answer the phone. It also allows them to leave their contact details to ensure that you can contact them as soon as a representative is available.

Outsourcing your leads can make them more effective and practical as compared to maintaining your own private staff to do the job for you. Outsourced lead generation telemarketing is cost-efficient. The client can simply negotiate for a month-long campaign and has the chance to end the partnership after the contract or to continue.

The companies that outsource this service will be able to save costs of training. Outsourced Lead Generation campaigns maintain their own training team that is expert in script making, phone etiquette and convincing techniques.

Moreover, telemarketing companies provide clients with regular progress reports to make sure that the representatives are performing excellently. It is best to outsource lead generation needs to an established telemarketing call center or outbound telemarketing firms for they are equipped with the latest technology and excellent people to do the campaign.