Monday, July 30, 2012

4 Important Tips For Email Lead Generation Marketing

We all know that to have a successful b2b telemarketing and appointment setting campaign, you have to integrate email marketing into your methods. When using emails for your lead generation campaigns, there are a few things you need to consider before you hit that send button:

  1. Email length - just because it’s an email doesn’t mean that you can send novel-length emails to your prospective business leads. You have to remember that your prospects are busy individuals, and they have no time to spend reading lengthy unsolicited emails. It is much better if you only include the necessities of your pitch in that initial email. Save the history of your company to your website’s About page. The more concise your emails are, the better received they will be. 

  2. Email design - though having an attractive email will make it more appealing to your b2b sales leads, make sure that your designs remain professional and courteous. If they make your email content illegible, then it’s best to forego the elaborate designs. 

  3. Email attachments - emailing your business list that you have further information in the attached file and forgetting to attach the actual file is nothing short of embarrassing, and can even lead to lost business leads. But what’s worse is if you accidentally attach the wrong files. To prevent this from happening, try to keep your business files in separate folders and keep personal files on a separate drive.

  4. Email recipients - most of us only check whether the email address on the “To” field is correct, but most of the time, we’re having conversations with more than one person in that email discussion. This is common for businesses outsourcing their operations to a reliable BPO company. Before you send out that reply, double check if the people in the “cc” and “bcc” fields need to read that reply as well. If so, then it’s better to use the “reply all” option. If not, then make sure the only person who will receive that email is the intended recipient.