Tuesday, January 22, 2013

Word Not To Use In Lead Generation – “Customer-Focused”

by: Belinda Summers

Now that we have entered the new year, it is time for us to shed the old and embrace the new. While there are a lot of things for us to embrace this year, what is more important for us is to know what business and inside sales practices should we be discarding. Lead generation is an evolving process. What may have worked in the past way not work today, and that even includes the taglines we use in generating qualified B2B leads.

Let us take this phrase as an example of this: “Customer-focused”. To start with, this is a very redundant phrase. You are in business, remember? And being focused on your customers is the first thing you should be concentrating in. Less than that, and you should not bother setting up shop anymore. If your goal is simply to say that your competitors cannot provide the same level of service, then explain why you stand out. Enumerate your strengths (maybe faster response time, better after-sales support, premium services, among other things). This is an important consideration in appointment setting, since prospects who fail to see any proof of your claim are the least likely to become new sales leads.

Generating B2B leads is not that bad. You just need to choose (and dispose) the right words and phrases. You also need to back-up your claim with actions. Be fresh, be unique, and be reliable. These are much better proof that can help make your lead generation campaign be more successful.

Monday, January 21, 2013

Generating Leads With Foursquare

The virtual world has certainly offered numerous ways of expanding the sales and market of businesses all over the world. From the advantages it offers to both small and big business, it has surely opened a wide array of favorable circumstances for business lead generation.

More and more businesses are engaging to market their product and services through the social media, and one of which is via foursquare, a leading location-based social network that offers a platform for businesses to reach their audience in the most affordable and convenient way.

At the present, the Foursquare is considered to be the king of location-based services because of its feature that enables the people to check into the locations they’ve visited via the app on their smart phones. Once they have checked into a location, it can now be shared with their foursquare friends, facebook friends, and twitter followers.

This is now where marketing your business becomes effective on foursquare because users’ friends can see where they are checking in to eat, shop, work, etc., which can influence them to do the same upon reading the users’ tips, recommendations, suggestions, and reviews.

With nearly 10M users and 1M businesses on Foursquare, you might as well try to set your bars higher by building your customer base through this trending location-based app. And why foursquare? It’s because this king of service helps businesses to build stronger relationship with customers, functioning as a loyalty program, and a virtual word-of mouth. Plus, the business gets added exposure and endorsement through network users.