Contrary to popular belief, b2b telemarketing is not all about telesales campaigns. Businesses can acquire the services of a contact center depending on what they want for their marketing goals. Business owners should take due diligence in choosing the right telemarketing agency for their marketing campaign. Below are some of the services that telemarketing agencies can provide for the different kinds of marketing campaigns.
Market Survey – Telemarketers can contact existing and potential clients for valuable information about the business' products and services. The information gathered can be used to formulate a decisive plan of action for the improvement of such goods.
Lead Generation – Contact centers, along with their highly extensive database, can search for leads depending on the business' targeted market area. Professionally trained telemarketers entice prospects into the purchase of the business' offered products or services.
Appointment Setting – Leaning towards the process of lead generation, telemarketers can set up face-to-face meetings with the business' sales representative and their prospect. Through this, the business can answer all burning questions directly about their organization along with the goods that they offer.
Along with these three services, there are other types of assistance in which businesses can avail from telemarketing agencies.
Showing posts with label market survey. Show all posts
Showing posts with label market survey. Show all posts
Friday, November 4, 2011
Thursday, April 7, 2011
The Looming Importance of Telemarketing in Market Surveys
Prospects are most likely to respond to a market survey than to an unsolicited selling tactic. Why is this so? Well, people are just participative when their opinions are sought. Giving them voice is one way of motivating them to cooperate with a marketing campaign, especially when it comes to expressing their opinions about a particular good and/or service. No one can take away the fact that customers are just fond of giving reviews and comments, chiefly when the interviewer knows how to engage the respondents.
This opportunity to get the side of the target market is a good advantage to conduct market surveys. Companies in Singapore are now discovering the looming importance of committing to market research programs. The information that they are able to extract from interviewing both prospective and existing clients provides great help in their future operations. They can shape their products according to customer preferences and implement marketing campaigns that have an impact to the general public. Needless to say, they can gain competitive advantage when they know what are up on the sleeves of their competitors. With whatever the consumers confess, the main use of the results is to enhance their strengths and put an end to their weaknesses.
However, information gathered through market surveys can only provide valuable help if it is accurate and up-to-date. Therefore, business entities in Singapore should make use of a medium that is capable of producing the much-needed data quality. Among the available ones, telemarketing proves to be the most qualified. Aside from finishing a marketing campaign faster than any other channel, telemarketing is guaranteed to produce good results. This is so because interviewers engage in direct communication with the prospects themselves. Although underrated by some, the use of the telephone is a perfect way to get both quantitative and qualitative data through the use of the skills possessed by professional telemarketers. So, if you believe in the power of telemarketing, get your firm a telemarketing company and commence the first of the many campaigns that you will be undertaking.
This opportunity to get the side of the target market is a good advantage to conduct market surveys. Companies in Singapore are now discovering the looming importance of committing to market research programs. The information that they are able to extract from interviewing both prospective and existing clients provides great help in their future operations. They can shape their products according to customer preferences and implement marketing campaigns that have an impact to the general public. Needless to say, they can gain competitive advantage when they know what are up on the sleeves of their competitors. With whatever the consumers confess, the main use of the results is to enhance their strengths and put an end to their weaknesses.
However, information gathered through market surveys can only provide valuable help if it is accurate and up-to-date. Therefore, business entities in Singapore should make use of a medium that is capable of producing the much-needed data quality. Among the available ones, telemarketing proves to be the most qualified. Aside from finishing a marketing campaign faster than any other channel, telemarketing is guaranteed to produce good results. This is so because interviewers engage in direct communication with the prospects themselves. Although underrated by some, the use of the telephone is a perfect way to get both quantitative and qualitative data through the use of the skills possessed by professional telemarketers. So, if you believe in the power of telemarketing, get your firm a telemarketing company and commence the first of the many campaigns that you will be undertaking.
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