Tuesday, October 5, 2010

How To Achieve Outbound Telemarketing Success

Outbound telemarketing process is the professional use of the telephone to generate sales and advertise a company's product or service. Virtually all types of businesses today either have their own telephone marketing teams or outsource outbound cold-calling services to third party telemarketing firms.

Outbound cold-calling is a job that requires professional teleselling skills, patience and persistence. Below are some of the ways to achieve outbound telemarketing success:

1. Always maintain a prospective attitude. Be positive and optimistic each calling day. The job requires you to befriend the telephone, so spend as much time with it as you can to increase your opportunities for finding new business. Be confident (but not overly) in all your calls.
2. Before you are able to speak with the decision maker, you must first get past the receptionist or the gatekeeper. Gatekeepers, as most salespeople say, are necessary evils in the world of business. They may pose challenges to your cold-calling job, but they are not the enemies. Being polite and friendly when talking to them usually works, and if you ask them for help in directing you to the right person, they usually do.
3. Make sure to speak and close sales with and only with decision makers no matter what size the business is. Conduct your product discussions and negotiations with only them and not anyone else in order to avoid wasting time. For SMEs, it is common that the person who decides is the owner.
4. Be careful what you tell your prospects or customers. Do not mislead them or confuse them with pricing and offers. If you promise to give them discounts or freebies, make sure you are true to your word. Misleading statements or misrepresentation is a no-no in the telemarketing industry because it negatively impacts the way customers or prospects perceive the company you are calling for.
5. Telemarketing or cold-calling is your job, and you should always be prospecting. In each call, your main purpose is to make the customers or prospects see the value in your offer. The more people you speak with, the better your chances are at making a sale or scheduling an appointment. Perform timely follow-up calls so as not to waste business opportunities.

Telemarketing is not for everyone. If you really have the knack for telephone sales and you possess the skills it requires, then you have a great chance of succeeding. Do not involve yourself in it half-heartedly or just because the pay is good. Like any other job, you can perform better if you like and love what you do.


  1. A perfect quote "you can perform better if you like and love what you do". All the success depends on it. If you are serious about it then it is the sure shot way to success.
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  2. That is indeed a very inspiring one tols. I agree to what you've said that success only depends if you like and perform better from doing the thing that you like and love. So if telemarketing is the one that knocks everything out, join and perform it well.


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