Word Not To Use In Lead Generation – “Customer-Focused”

by: Belinda Summers

Now that we have entered the new year, it is time for us to shed the old and embrace the new. While there are a lot of things for us to embrace this year, what is more important for us is to know what business and inside sales practices should we be discarding. Lead generation is an evolving process. What may have worked in the past way not work today, and that even includes the taglines we use in generating qualified B2B leads.

Let us take this phrase as an example of this: “Customer-focused”. To start with, this is a very redundant phrase. You are in business, remember? And being focused on your customers is the first thing you should be concentrating in. Less than that, and you should not bother setting up shop anymore. If your goal is simply to say that your competitors cannot provide the same level of service, then explain why you stand out. Enumerate your strengths (maybe faster response time, better after-sales support, premium services, among other things). This is an important consideration in appointment setting, since prospects who fail to see any proof of your claim are the least likely to become new sales leads.

Generating B2B leads is not that bad. You just need to choose (and dispose) the right words and phrases. You also need to back-up your claim with actions. Be fresh, be unique, and be reliable. These are much better proof that can help make your lead generation campaign be more successful.

Generating Leads With Foursquare

The virtual world has certainly offered numerous ways of expanding the sales and market of businesses all over the world. From the advantages it offers to both small and big business, it has surely opened a wide array of favorable circumstances for business lead generation.

More and more businesses are engaging to market their product and services through the social media, and one of which is via foursquare, a leading location-based social network that offers a platform for businesses to reach their audience in the most affordable and convenient way.

At the present, the Foursquare is considered to be the king of location-based services because of its feature that enables the people to check into the locations they’ve visited via the app on their smart phones. Once they have checked into a location, it can now be shared with their foursquare friends, facebook friends, and twitter followers.

This is now where marketing your business becomes effective on foursquare because users’ friends can see where they are checking in to eat, shop, work, etc., which can influence them to do the same upon reading the users’ tips, recommendations, suggestions, and reviews.

With nearly 10M users and 1M businesses on Foursquare, you might as well try to set your bars higher by building your customer base through this trending location-based app. And why foursquare? It’s because this king of service helps businesses to build stronger relationship with customers, functioning as a loyalty program, and a virtual word-of mouth. Plus, the business gets added exposure and endorsement through network users.

Attending SXSW Festival for Lead Generation Purposes

Ever since 1987, people come to SXSW (South by Southwest) festival in Austin Texas in order to interact with all the best people in terms of music, interactive and film. Yes, that’s 3 festivals rolled into one to attract and gather people across the universe annually to engage, network and still have fun along the way. What can you benefit from this event?

1. Great networking opportunities. SXSW offers a good opportunity for creating powerful connections especially with those people within your own niche or industry. This is your chance to hunt for possible b2b leads since this festival can open doors for your b2b lead generation attempts.
2. Impressive talks. One can always enjoy SXSW festival every year especially with its impressive talks delivered by well-known creative people such as writers, filmmakers and musicians, or newbies in the industry waiting for their big break. This exciting festival provides a variety of engaging talks about some of the great topics around. It’s always highly recommended that you don’t simply stay on what interests you, but try to be present on talks with topics you vaguely know about.
3. Boost your social networks. This is the perfect time to enhance your social skills. Just how many people are there in your Facebook account or any social network accounts which you get to engage daily but only online? SXSW is the ultimate place to be on boosting those interesting relationships. And if you engage really, well, who knows? You just may find your next sales leads and business prospects there.

Outsourcing Lead Generation Campaigns to Call Centers? Read This First

When it comes to outsourcing business to business telemarketing services, “affordable” is the primary attribute which business owners usually describe it. And if not for this prime quantitative trait, no company, honestly speaking, is ever going to sign up for this activity. But then again, quality must prevail over cost savings.

Hence, if you plan to outsource your lead generation campaign to a reliable call center, be sure that you have previously studied and assessed on your selected services partner prior to signing up below the dotted line, so to speak. In order to help you on the road to screening your would be outsourcer, here are some tips:

1. Technology. Effective telemarketing campaign utilizes computer systems and phones, that’s why it’s needed that outsourcers only make use of the most well-run technical and technological functions which will make it promising to generate accurate and speedy processes minus the delays. 
2. The Professional Telemarketers’ Performances. Never complete an evaluation if you have no idea how well these professional telemarketers perform their duties. It’s very important to assess the procedure which would be applied from the start till the end of the project to determine its strong points, how to minimize weaknesses and rectifying the errors.
3.  Customer service support. As their client, you have the right to track your campaign progress—this includes certain changes you need to do, or whatever related issues concerning to your campaign; your outsourcer must always be there to give you that needed support.

So you see, lead generation success can be achieved when you first choose a competent call center. 5

Related Post: Good Reasons Why You Should Outsource Your Lead Generation

4 Important Tips For Email Lead Generation Marketing

We all know that to have a successful b2b telemarketing and appointment setting campaign, you have to integrate email marketing into your methods. When using emails for your lead generation campaigns, there are a few things you need to consider before you hit that send button:

1. Email length - just because it’s an email doesn’t mean that you can send novel-length emails to your prospective business leads. You have to remember that your prospects are busy individuals, and they have no time to spend reading lengthy unsolicited emails. It is much better if you only include the necessities of your pitch in that initial email. Save the history of your company to your website’s About page. The more concise your emails are, the better received they will be. 


2. Email design - though having an attractive email will make it more appealing to your b2b sales leads, make sure that your designs remain professional and courteous. If they make your email content illegible, then it’s best to forego the elaborate designs. 


3. Email attachments - emailing your business list that you have further information in the attached file and forgetting to attach the actual file is nothing short of embarrassing, and can even lead to lost business leads. But what’s worse is if you accidentally attach the wrong files. To prevent this from happening, try to keep your business files in separate folders and keep personal files on a separate drive.


4. Email recipients - most of us only check whether the email address on the “To” field is correct, but most of the time, we’re having conversations with more than one person in that email discussion. This is common for businesses outsourcing their operations to a reliable BPO company. Before you send out that reply, double check if the people in the “cc” and “bcc” fields need to read that reply as well. If so, then it’s better to use the “reply all” option. If not, then make sure the only person who will receive that email is the intended recipient.

Four Ways For Better B2B Sales Success

If making a sale is hard, just think of opportunities that you will lose if you back away. Remember, the process of generating business leads is complex, and you need to find ways to make these earn. Lead generation is no joke, and if you want your company's lead generation process to succeed, then you have to choose you moves well. Actually, there are several steps that you can take to handle these. Follow these tips, and you will never have a problem converting these B2B leads into real sales. You just have to take careful note:

1. Stay personal – sticking to a script is not just too tasteless, it is also downright canned. And if there is anything prospects hate, it is being scripted. So try a personal approach in your calls. They will appreciate that effort from you.

2. Be choosy – when you are working for a client, make sure that the clients you pick are the ones that you can actually work with. Remember, you cannot please everyone. If you do not want to end being crazy, broke, or both, then choose the ones that will fit your capabilities.

3. Stay passionate – passion is everything, and it can be infectious. If you can convey the passion you feel for a certain product or service, by all means express it.

4. Maintain patience – sales leads do not come right after you finish your pitch on your business appointment or telemarketing call. There is the nurturing process that you have to take. Do not rush, and you will be all right.

These are the best tips to keep in mind in your work.

What Is The Difference Between B2B and B2C Leads

Sometimes, it is the perception of the sales person about what B2C and B2B lead generation is that can make the difference in the sales strategies involved. In fact, the way one defines the two business models can affect the way he approaches the task of telemarketing business leads. That is an important issue, since this can be a huge influence in how you work in the sales leads business. But really, what is the difference between the two?

B2B marketing is focused on the transaction between two companies. Think of it as Apple, Inc. buying their screens from Samsung Electronics. That is how B2B transactions work. Usually, the products being sold here are raw materials needed by the buyer for their manufacturing process. What they produce are then sold to the customers.

B2C marketing, on the other hand, focuses more on selling to the end consumer. Think of Walmart selling to everyday customers in their stores. That is how B2C transactions operate. The thing to remember here is that the products being sold are the finished ones.

Despite these distinctions, there are some who believe that there is no difference between the two. Even so, what matters here is that both strategies require building a relationship between the firms. After all, people are involved here. The better the relationship between the two, the better it is for them. As a marketing strategy, you must be able to consider how you work with these business prospects. In this way, you can increase your chances of getting B2C or B2B leads.